Meta Conversations, What This Means for Augmented Reality

Meta hosted their inaugural Conversations event which is a Business Messaging Conference intended to help businesses understand how to use Messaging in their strategies.

They purchased Kustomer, a CRM platform that works across all messaging touchpoints. They’ve also added features in Meta Business Suite to allow brands to better manage conversations.

How should digital marketers use messaging in their strategies?

GA Shifts from UA to GA4, What This Means for Audience Targeting

Google recently announced that UA is being sunset in favor of GA4. No one is pleased with the new interface. If we look beyond the initial kinks, will we uncover better strategies?

While Google is making these changes, what is Microsoft doing? They have platforms that span different channels and different stages in the funnel. Do they have an alternative to Google Analytics? Spoiler alert: Yes.

How is privacy shaping the digital ecosystem? Is the end of the cookie really going to be giving consumers back their privacy?

Twitter introduces Twitter for Professionals, What This Means For Shopping

Each social media platform has carved out its own audience and unique offering. Facebook, Snapchat, Tiktok and the others dominate different demographics, interests and behaviors but Twitter seems to be encroaching on territory it has not played in the past. Twitter for Professionals and its Shop module are either leveling the playing field or becoming another colossal failure.

LA Rams Win Super Bowl LVI, What This Means for TV Advertising

101 million subscribers watched the Super Bowl on Sunday, February 13, 2022. Technology dominated commercials, even for long-established industries such as the automotive industry. One company in particular shattered app downloads with their commercial and paved the way for a new way to engage with audiences from TV ads.

Microsoft Buys Xandr, What This Means for Marketplaces

Microsoft announced its acquisition of Xandr from AT&T in December 2021. This will certainly have a ripple effect across various digital marketing channels. Let's breakdown how this will all work out.

Google, Automation and What Performance Max Means for Advertising

Google is pushing a new product this year - Performance Max. But, is it really a new product? If this advertising giant is just consolidating its properties into one campaign, what does this mean for digital marketing?